PR Experience
W2 Communications, Media Manager August 2018 - Current
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Manage day-to-day client activities, including media outreach, research, planning, implementation and evaluation of public relations activities
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Assist with development and execution of new business pitches and presentations
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Develop and maintain media relations with key mainstream and business publications
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Review and assess opportunities to position clients for inclusion in news cycles
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Manage deadlines and client expectations
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Create, edit and proofread materials ensuring quality and writing standards
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Resolve client issues
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Help maintain internal and client social channels
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Train and supervise Account Coordinators
W2 Communications, Senior Account Coordinator July 2017 - August 2018
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Help lead and facilitate public relations for Cisco’s Industry Voice and Threat research branches as a cleared contractor.
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Devise, construct, and execute proactive pitches and conduct targeted media outreach.
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Staff and facilitate media interviews between spokespeople and leading broadcast and business publications.
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Develop and maintain media relations with key trade publication reporters.
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Conduct event PR outreach to relevant media to secure event attendance and coverage.
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Report weekly progress to management and key stakeholders.
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Meet with clients weekly to discuss business needs and develop and maintain a tailored communications plan.
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Train and manage Account Coordinators.
W2 Communications, Account Coordinator June 2016 – July 2017
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Updated and maintained the W2 Communications website.
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Managed company social media accounts and content: Facebook, Twitter, LinkedIn, Instagram.
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Developed and designed status reports and other content specific to individual clients.
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Created media and analyst lists, scheduled briefings, and compiled briefing sheets.
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Coordinated daily account activities including compiling national and international coverage reports, building media lists, creating briefing materials, and drafting award and speaking submissions.
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Drafted press releases, media pitches, and event alerts.
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Aggressively pitched news, product launches, and thought leadership content to media targets.
James Madison University, School of Communication Fall 2015
Worked on small team that submitted an analysis of the post-data breach public relations failures of Ashley Madison for the Arthur Paige Society’s Case Study Competition.
W2 Communications, Intern Summer, 2015; Summer, 2014
Joined an account team responsible for delivering PR and Media Relations services to three client accounts. Responsibilities included writing press releases, researching competitive and market data, creating briefing books for press and analyst briefings, and managing social media.
James Madison University, School of Communication Spring 2015
Delivered an Institutional Review Board (IRB) certified study that examined how a potential candidate’s social media presence influences internal and external political efficacy within college students who qualify to vote.
James Madison University, Office of General Education Fall 2014
Designed advertisements for the General Education department's rebranding campaign that revealed the new class codes. The advertisements were used campus-wide for the Spring 2015 Semester and on the JMU Web site.
James Madison University, School of Communication Fall 2014
Worked on student team that audited and managed the School of Communication’s Social Media outreach including Facebook, Twitter, and a WordPress Blog.